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About

By a former home stager who believes your brand should feel like you.

Marketing that Reflects

Marketing that Reflects the

of Your Home

Staging Business

 the heart

heart

I built The Social Stager to help home stagers feel confident in how they show up online; with a brand that reflects who they are, messaging that feels real (not rehearsed), and strategies that actually make marketing easier.

This isn't another template pack or generic staging course. It's the kind of support I wished existed when I was trying to build a staging business and figuring everything out on my own.

my journey

From Staging Homes to Building Standout Brands

Before launching The Social Stager, I built a successful 6-figure home staging business with my partner, but it didn't come easy. I spent years trying to market my business without a clear brand, second-guessing every post and constantly tweaking things that never felt quite right. We made plenty of missteps before finally creating a brand that felt aligned with the work we loved doing.

Marketing didn't click into place until I created systems, developed my confidence, and stopped trying to figure everything out alone. That experience, and the realization that so many stagers are still spinning in that same space, is what inspired me to start my business.

Because the truth is, most stagers are incredible at what they do... but struggle to communicate their value. They're competing on price, unclear on what makes them different, and overwhelmed by what "marketing" is even supposed to look like.

I built The Social Stager to change that— by providing the support, tools, and strategy I wish I had when I was in their shoes.

What I Believe...

That your brand should feel like you— clear, confident, and aligned.

That marketing gets easier when you know what makes you different.

That you don’t have to do it like everyone else to be successful.

That clarity breeds confidence, and confidence attracts clients.

That you deserve support from someone who actually gets what it’s like to build a staging business.

SUPER FUN
FACTS

NOW FOR THE IMPORTANT STUFF

01

I love accent pillows. Seriously, I can never have too many. Accent pillows are life

02

I am a cat mama to six kitties. I have whole conversations with them. #crazycatlady

03

I say my favorite show is Madam Secretary, but it's actually Buffy TVS. IYKYK

04

I'm a less is more kind of gal. I love nothing more than an afternoon spent decluttering & organizing. #sorrynotsorry

Your at-a-glance guide to where I stand on all the truly important things.

THE QUIZ

Favorite indulgence

tiramisu

celeb i'd love to meet

Sarah Michelle Gellar

Guilty pleasure

Fixer Upper (any episode)

alternate universe job:

Personal Chef! I love cooking yummy food.

favorite place i've been:

New York. The food tours are EPIC.

drink of choice

A mug of tea, of course!

can't live without

My cats. They are my heart.

usually craving

An energizing workout

beach vs mountains

Beach, beach, baby

favorite show to binge

Queer Eye. Buffy TVS forever.

MY REALLY OFFICIAL BIO, the TL:DR VERSION

I'm Heather, brand strategist, website designer, and founder of The Social Stager.

I help home stagers build aligned brands and strong marketing systems that give them the confidence to market their unique style and strengths.

With my background in staging and love for design, I bring clarity, creativity, and real-world experience to every project.

Whether you're building your business from scratch or stepping into your next level, I'm here to help you create a brand and a website that finally feels like you.

Let's bring your vision to life— together.

explore my services

Something New is Coming...

If you're craving more clarity, confidence, and consistency in your marketing— you're going to love what I’m building.

Join the waitlist to be the first to hear about my new 1:1 mentorship program designed for home stagers and design pros who want help marketing their business in a way that feels aligned, strategic, and doable.

WANT IN EARLY?
GET ON THE LIST.

Instagram

The place to connect with me to stay up-to-date on all things marketing & branding.

@socialsavvystager